What if Starbucks Marketed Like a Church? by Richard Reisling:
Reisling put his faith into practice when he left a new home, one of his cars, and the salary and benefits of the corporate marketing world to turn his attention to churches full time. What does marketing mean for churches? Reisling gives the following explanation:
What is marketing all about? Webster’s says that marketing is “an aggregate (sum) of functions involved in moving goods from producer to consumer.” So how does that apply to the church? The sum of everything your church does to connect Christ with your members and the outside world is marketing. Many might wonder why the video is about marketing. It’s because marketing (connecting Christ with people) is in your parking lot. It’s on the outside of your building. It’s in the way you greet me. It’s in your members. It’s in your message. It’s in everything we do that forms the perception of who we are and what we value to the world we are called to reach.
I’m not sure what to make of all of this, but I thought the video was worth passing on. The website, Beyond Relevance, is here. His background story, in which he lays out what he thinks is wrong with many current church efforts, is here.
We’ll be having a Church Council meeting tomorrow (Monday) at 7 pm, a Trustee’s meeting on Wednesday at 5:15 pm, and a PPRC Meeting on Thursday at 5:30 pm followed by the Church Conference at 6:45 pm.
A few days ago I posted a note asking for suggestions for a new name for the “Announcement Insert” that runs in the bulletin. To date, I’ve only received one, “Caring and Sharing.” What do you think? Do you have a suggestion? Let me know at johnandjenny@revcollins.com.
N.B. is an abbreviation for nota bene, which is Latin for “note well.” Please N.B. that my recommendation of a book is not meant to imply that I agree with every part of it. If I only recommended books that I completely agreed with, my list of recommended books would be very short indeed. This applies to books recommended on both this blog and the website www.coffeyvillefirstumc.org.
Driving to Hays and back for Thanksgiving, I’ve been listening to Simply Christian: Why Christianity Makes Sense by N. T. Wright. (I downloaded the audible version from audible.com, it is also available on iTunes.) The book reminds me of an updated, in-depth version of C. S. Lewis’ Mere Christianity. I’m commending it to you and contemplating a book study.
I received a flyer from the Parsons District Council on Youth Ministries for a lock-in that begins at 5:00 pm on Sunday, December 28 and ends at 8:30 am on Monday, December 29. Registration (which you can get from Jenny or I) must be received by Thursday, December 18. Cost is $5.00 per person and boys are to bring chips or cookies and girls are to bring a 2-liter bottle of pop.
The church office will be closed on Thursday and Friday for the Thanksgiving Holiday (Linda is taking a vacation day on Friday). The pastors can be reached via cell phone.
For as long as we’ve been here, “The Announcement Insert” in the bulletin has been referred to as just “The Announcement Insert.” It seems to me that there has to be a better name for it, but I can’t come up with one. Anyone have any ideas?
Welcome to the professional blog of Revs. John and Jennifer Collins. We are ordained clergy members of the Kansas East Conference of the United Methodist Church and are currently appointed as pastors of Coffeyville First. The views and opinions expressed here are our own.
